According to the book of Genesis (Gen 2:7) God molded man in His image and likeness and put a part of Himself into him, with His breath man became a living soul.
The visual identity developed for this e-commerce specialized in men’s clothing and accessories, aims to connect with men and common people, giving them a sense of belonging through clothing, providing a structure of more quality, sophistication and comfort at an affordable price.
Its symbol besides directly representing its name, concept and the essence of the brand, has the claim to be the symbol that represents God in man, the God-Man.
As it could not be otherwise….
All versions of the logo, and of course, its symbol, had as the ratio of its proportions the real algebraic constant of 1.618, considered by many, as the proof of a creative being, the golden ratio.